#EverydayLookism

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"You should wear makeup" - said by my mom.

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#EverydayLookism

The #EverydayLookism campaign was initiated by Professor Heather Widdows as a collective response to the rising demands of beauty. It is a public campaign which seeks to end lookism. To learn more about Professor Widdows' work visit heatherwiddows.com.

If you have been affected by body shaming there is a wide range of support available from UK and international organisations who can help.

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© Heather Widdows 2025